Embedded Execution
Every growth-stage tech company faces a moment the original playbook can't solve.
Epic specializes in exactly these inflection points — and unlike traditional consultants who advise from the sidelines, we roll up our sleeves and work alongside leadership to drive transformations and position companies for exponential growth.
Meet the Team
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Founder & CEO
Carla Bourque
Carla founded Epic Advisors to support B2B SaaS companies through transformational moments, bringing deep CEO and operating experience from global brands including Nestle, Nielsen, Buddy Media, SimilarWeb, and Rebrandly. In partnership with global PE and VC firms, she's guided portfolio companies through complex transformations, raised over $3 billion in growth capital, and executed multiple exits at 5-10x returns.
Known for leading bold change and innovation at critical inflection points, Carla and the Epic Advisors team consistently deliver value when the stakes are highest.

Chief Marketing Officer
Feather Hickox
Feather drives global marketing strategy at Epic Advisors, bringing deep B2B SaaS go-to-market expertise from scaling high-growth technology companies and premium consumer brands, including Restoration Hardware, FICO, Duetto, Rebrandly, and Cognizant. Through leadership roles spanning enterprise software, hospitality technology, and financial services, Feather has consistently transformed market positioning and established companies as category leaders in competitive markets. Known for architecting data-driven marketing strategies that accelerate growth, Feather delivers breakthrough results when market differentiation matters most.

Chief Customer Officer
Carl Lytikainen
Carl leads Customer Operations strategy at Epic Advisors. He's scaled customer organizations from $20M to $250M+ for companies like Eltropy, Duetto, Mindbody, and Dell—working with both PE and VC-backed B2B SaaS businesses. Carl builds high-performing teams across customer success, support, and professional services, using AI-driven solutions to improve retention, expand margins, and lift NRR and CSAT. A hands-on change agent, Carl is recognized for moving with urgency, aligning cross-functional execution, and developing durable systems that perform at scale. He delivers through cross-functional alignment and operational excellence that delivers value well beyond his engagement.

Senior Advisor
Michael Tupanjanin
Michael brings deep operating experience to Epic Advisors, combining rare early-AI expertise with a proven track record of scaling B2B SaaS and software companies from $20M to $300M+ ARR across the US and Europe. Through senior leadership roles spanning CRO, COO, and CEO — including FAST Search's $1.2B acquisition by Microsoft and a $1B+ exit at Sitecore — Michael has consistently driven AI-driven product differentiation, international expansion, and post-deal transformation at critical inflection points. Known for operating at the intersection of AI, data, and revenue growth, Michael delivers the strategic clarity and operational precision that PE sponsors and management teams need when enterprise value is on the line.

+ Other Functional Expertise
SME Leaders
Epic Advisors curates a dynamic network of senior functional experts across critical SaaS disciplines—GTM Product, AI/ML, Engineering, Revenue Operations, Finance, Customer Success, Data & Analytics, and Security & Compliance. This agile team model ensures that clients receive the exact right combination of specialized expertise for their unique transformation needs—whether implementing AI capabilities, optimizing customer lifecycle management, or architecting secure, scalable revenue systems. Our SME leaders bring hands-on experience from leading technology companies and integrate seamlessly with client teams to deliver measurable outcomes when specialized knowledge and execution speed are essential.
Built for You
Epic Advisors operates as a deeply engaged team of functional leaders, not a traditional consulting firm.
We curate the best operator talent and expertise to solve our clients' unique growth challenges. Trust is everything.
Our tailored, agile approach means you get exactly the right combination of skills for your specific transformation need—when you need it most. The result is tangible outcomes that accelerate value creation and business success.
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Our global team comprises technology executives, product and tech leaders, operators, and go-to-market transformation experts who've built numerous high-growth SaaS businesses and guided teams through similar inflection points.
We don't just understand your challenges theoretically—we've lived them, solved them, and scaled through them.

How We Work
Three-part framework for value creation.
DIAGNOSE
Conduct operational and commercial analysis to baseline the business, quantify gaps, and map ARR and EBITDA upside.
EXECUTE
Build and run the operating and commercial engine for market advantage.
SCALE
Test and deploy growth levers to deepen market leadership and sustain
long‑term expansion.
Deep Domain Expertise When It Really Matters
We serve technology companies at the moments that define their trajectory—optimizing people and operations, transforming GTM, and sharpening business models to capture maximum market opportunity.
With deep domain expertise across PE, B2B SaaS, AI, and high-growth technology sectors, the Epic team brings strategic vision and operational execution to every engagement.
We partner with top-tier investment firms and their portfolio companies from pre-scale through IPO, working alongside founders, CEO-operators, and growth investors who demand measurable results.
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Partnership,
Not Traditional Consulting
Clients don't just hire Epic Advisors for advice—they partner with us for results. Trust is everything.
We embed with leadership and operating teams, implement solutions alongside internal systems, and take ownership of the outcomes that matter most. From de-risking M&A to accelerating AI-driven growth and executing global expansion, we're in it with you.
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We work with operating founders, CEOs, and PE sponsors who need more than strategic recommendations—they need operational execution partners who can transform assets into category leaders.
​Address
PO Box 31
Woodacre, CA 94973
©2020 Epic Advisors. All Rights Reserved.



